Not a brand, not a team. Just an independent creator making cool stuff with video and music. Sometimes for clients. Always for fun.

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Joel Cathey is an independent creator who blends video, music, and AI-driven experiments. After honing his editing and audio engineering chops in Los Angeles, he built a YouTube following with original indie pop music made in his home studio. Now he uses AI to transform his ideas into a range of content—from heartfelt Christmas nostalgia edits to absurd musical cat videos.

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